Known for its lackluster start and its infamous Facebook criticism, Honda's introduction of the Accord Crosstour hasn't exactly been a good get-up and go. And neither has been sales. But despite that, Honda says it will stick with the Crosstour model in its Accord line-up for some time to come. The automaker hasn't yet ready to call it a disappointment. Year-to-date sales of the Crosstour is pegged at close to 26,000, and while it is not far from Honda's projected 2010 sales at 30,000 (originally 35,000), the Crosstour will not be able to make that mark.
Honda spokesman, Chuck Schifsky says, "It's a work in progress, we're not done yet in terms of building brand awareness."
Director of Industry Analysis at AutoPacific Ed Kim says that considering the obstacles the Crosstour has faced, being the economy, move towards smaller vehicles, the design of the Crosstour and the tall butch wagon stance, it has done okay calling it a mild success. Its association with the Accord brandname and the platform has also helped its sales.
Canadian sales have been dismal at the start of the year and they are ending up between below average as the lack of a cheaper 4-cylinder option (starts around $34-35000 in Canada) have all but hindered sales possibilities for the Crosstour in Canada.
No comments:
Post a Comment